An experience is a memorable event that engages your consumer in a personal way and creates a connection.
Joseph Pine, co-author of the experience economy says “If you sell the end, rather than the means, you gain more economic value. And the end is helping your consumers achieve their aspirations”. This is connecting with the consumer not only at a product level but at a lifestyle level, that triggers an experience.
How can today’s technology transform this experience of connecting with the consumer, in order to differentiate products? 3D modelling and visualisation can provide realistic views of retail aisles including shelves, fixtures, products, lighting, etc., to help build an experience through creating the experience and allowing the consumers to connect with the 'design to shelf' process.
By modelling virtual shelves and stocking them with realistic 3D product representations built from 2D pictures, brands and retailers can efficiently design shelf layouts, experience them with the eyes of consumers, and augment shelves with real-time business indicators to make informed decisions.
Category Management and Space Planning such as new packaging introductions can be presented to consumers in a simulated environment, gaining insights and preferences in order to perfect the launch well before the products hit the shelves.
Both Consumer Goods Manufacturers and Retailers want to ensure that every consumer, in every store can find what they want, when they want it quickly and easily. Delighting consumers keeps happy consumers coming back again and again and connecting with those consumers provides brand loyalty.
Creating “stickiness” is critical, where consumers know instinctively that “They want that” and they “Don’t want that”, when it comes to product selection.
Creating the right experience for your consumer can enhance your brand and in turn the retailer’s category revenue, providing greater leverage within product categories.