Apparel & Footwear

The Apparel & Footwear Industry requires a dynamic flow of information across product lifecycles.  Information is needed quickly, collaboration across the Supply Chain is critical, with product flowing through to customers faster

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths."

Walt Disney

Prolink Trusted Consultancy

Title: 

Can Accurate Assortment Planning lead to Customer  Loyalty?

Description:     

Consumers expect both online and in-store experiences to be seamless, and ensuring a strong understanding of your consumers and their preferences can lead to a mutually beneficial exchange.  Creating an assortment plan based on geographies, preferences and stores, can create a better understanding of individual stores and their customer preferences so that an accurate plan can be constructed.

In this article:

We discuss Merchandising Planning and making decisions months ahead of the collection actually arriving in store, and having to consider many factors before making decisions.  Retailers wish they had a crystal ball so that they could predict what customers will want, and what will sell early in a season at full price.

You will learn about:

  • Collecting customer sentiment and social media data
  • Identifying product attribute drivers
  • Creating store clusters based on customer data

Date Published:  October, 2017