AR FOR THE ENTERPRISE
Augmented Reality (AR) bridges the digital and physical worlds, allowing Operators, Technicians, and Consumers to experience products in a completely different way. Within the Enterprise AR provides value across the organisations from Marketing to Sales, to Engineering, Service and the Manufacturing shop floor. Authoring industrial AR experiences has never been easier
HOW DOES IT APPLY TO THE INDUSTRIAL ENTERPRISE?
It is an Innovative and Game-Changing Technology that enable Enterprise to quickly and easily create AR experiences without requiring deep programming expertise. Through these experiences users in various settings are able to better Create, Service and Operate products in the smart connected world
We are starting to see industries being shaken up, reshuffling of power and positioning, and new entrants to the market that have been re-invented through digital disruption.
This is an example published by Caterpillar using HoloLens technology
WHERE DO YOU START?
Create Industrial AR experiences that enable you to build out proof of concept projects
Author compelling AR experiences within a simple "drag and drop" codeless environment
Create and reuse existing content with easy integration of 3C CAD models, enterprise system data, textual instructions, animations, and live sensor data
ThingWorx Studio is an AR offering for the Industrial Enterprise which combines the power of Vuforia with the ThingWorx IoT Platform
Pokémon GO Just Accelerated Adoption of Enterprise Augmented Reality
"From Blue Hill’s perspective, the truly interesting aspect of this phenomenon is not simply that this game is a trend, nor that that it will mostly likely be a boom to Nintendo stock. More importantly, this is a generational introduction to the true potential of Augmented Reality and the experiences associated with interacting with one’s environment."
Hyoun Park, Chief Research Officer at Blue Hill Research